As many of you have seen, earlier this week I launched my professional services site, which will allow people to reach out to me for solutions in various areas: scientific communications, writing and editing, speaking and training, and personal development.
I’ve been playing with self-employment for almost a year now, but I assumed (incorrectly) that, in order to properly market my brand, I had to pick one niche and stick with it.
Then I realized: I am my brand.
We’re moving into a new work world, one filled with non-traditional careers that no one could have dreamed of before the advent of the internet. Solopreneurs are working from their laptops all over the world, selling their talents under umbrellas of varying sizes.
What’s the difference between an entrepreneur and a solopreneur?
An entrepreneur is often growth and income-focused, trying to grow a company that sells specific solutions to a specific problem. In an entrepreneur’s ideal work world, they may start and sell websites, ideas, or companies for thousands (or millions) of dollars. They may establish a start-up with investors and a small set of employees. They may open a small business selling their wares downtown.
A solopreneur is also income-focused, but is more interested in flexibility. She works primarily alone, maybe outsourcing some of her administrative duties to a virtual assistant. She is selling herself and her skills to companies and individuals who may be disenchanted with corporate solutions and are looking for a personal touch. Her work can be done almost entirely remotely.
While an entrepreneur may hire a marketing, accounting, and administrative expert/department, the solopreneur wears the hat of content creator, marketing department, accounts manager, and administrative staff.
What I love about reading other solopreneurs’ stories is that they have all made their own path. No one’s story reads like anyone else’s, but they have managed to make a living doing work they are passionate about.
As I continue to create my path, I invite you to follow along on this blog. My regular weather/self/body acceptance posts aren’t going anywhere–they are part of the package I’m selling: me.
Of course, if you know anyone who may be in need of my services, please pass along my name. Your referrals are invaluable as I grow as both a person and a business.